SEO report of burrismart.com

Redirected to www.burrisoptics.com/

Burris Optics

www.burrisoptics.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.burrisoptics.com/

Character length : 21

Title
Burris Optics
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Burris top ranked maker of binoculars, scopes, sights and more
url: http://www.burrisoptics.com
site_name: Burris Optics
description: Burris Optics is a trusted source of binoculars, scopes, riflescopes, sights, reticles, mounting systems for all hunting, tactical and competitive shooting needs.
image: http://www.burrisoptics.com/sites/all/themes/burris_optics_2014/images/fb-homepage.png

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://burrisoptics.com/robots.txt
User-agentDisallowed for the search engines
*
  • /includes/
  • /misc/
  • /modules/
  • /profiles/
  • /scripts/
  • /themes/
  • /CHANGELOG.txt
  • /cron.php
  • /INSTALL.mysql.txt
  • /INSTALL.pgsql.txt
  • /INSTALL.sqlite.txt
  • /install.php
  • /INSTALL.txt
  • /LICENSE.txt
  • /MAINTAINERS.txt
  • /update.php
  • /UPGRADE.txt
  • /xmlrpc.php
  • /admin/
  • /comment/reply/
  • /filter/tips/
  • /node/add/
  • /search/
  • /user/register/
  • /user/password/
  • /user/login/
  • /user/logout/
  • /?q=admin/
  • /?q=comment/reply/
  • /?q=filter/tips/
  • /?q=node/add/
  • /?q=search/
  • /?q=user/password/
  • /?q=user/register/
  • /?q=user/login/
  • /?q=user/logout/
  • /styleguide
  • /?q=styleguide/
  • /products/review/container


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Burris Optics

Character length : 13

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
019000
Heading structure in the source code
  • <H3> Ballistics Tools
  • <H3> Burris Videos
  • <H3> New! Burris Store
  • <H3> $100 back on any XTR II
  • <H3> REBATE
  • <H3> New Scope from Burris
  • <H3> RT-6
  • <H3> World Shooting Champ
  • <H3> Bruce Piatt
  • <H2> Search form
Word cloud
  • all31
  • view30
  • scopes29
  • ballistic16
  • burris11
  • rings9
  • plex8
  • fastfire8
  • new7
  • riflescopes6
  • tactical6
  • signature6
  • dot6
  • xtr5
  • sights5
  • mounts5
  • scope5
  • hunting4
  • bases4
  • game4
  • company4
  • handgun4
  • moa4
  • ballistics3
  • ffp3
  • colorado3
  • reticles3
  • systems3
  • droptine3
  • xtreme3
  • fullfield3
  • eliminator3
  • binoculars3
  • details3
  • optics3
  • long-range2
  • menu2
  • get2
  • picatinny2
  • mount2
  • accessories2
  • south2
  • carolina2
  • predator2
  • watch2
  • back2
  • dakota2
  • scr2
  • program2
  • virginia2
  • mounting2
  • close2
  • north2
  • speedbead2
  • competition2
  • shooting2
  • videos2
  • search2
  • mil-dot2
  • warranty2
Keyword matrix
wordtitledescriptionsheading
all
view
scopes
ballistic
burris
rings
Two Word cloud
  • view all10
  • xtreme tactical3
  • scopes view2
  • game scopes2
  • ballistic plex2
  • hunting scopes2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 8 images on this web page.

Alternate attributes for the following 5 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.30
Flesch Reading Ease
69.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
2.80
Dale–Chall Readability
8.40
SMOG Index
6.90
Spache Readibility
5.00
Number of letters
3399
Number of words
699
Number of sentences
255
Average words per sentences
3
Number of syllables
1114
Syllables in words
1075
Average syllables in words
1.59
Number of words in first three syllables
103
Percentage of word / syllables
14.74
Words not in Dale-Chall easy-word list
368
Words not in Spache easy-word list
164

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Detected applications
DrupalCMS
FacebookWidgets
Google AnalyticsAnalytics
Google Font APIFont Scripts
Google MapsMaps
Google PlusWidgets
Google Tag ManagerTag Managers
ModernizrJavaScript Frameworks
New RelicAnalytics
OWL CarouselWidgets
TwitterWidgets
ZURB FoundationWeb Frameworks
jQueryJavaScript Frameworks
PHPProgramming Languages
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,979 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
141
Number of source domains
22
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Overpass:400,600,700,800,900

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://www.burrisoptics.com/sites/default/files/minify/jquery.min.1.11.0.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/jquery.once.1.2.min.js?v=1.2
  • http://www.burrisoptics.com/sites/default/files/minify/drupal.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/states.7.54.min.js?v=7.54
  • http://www.burrisoptics.com/sites/default/files/minify/dealers-exposed-filter.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/jquery.validate.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/modernizr.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/foundation.min.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/picturefill.min.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/owl.carousel.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/cloudzoom.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/app.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/clientside_validation.ie8.min.js?oqczs4
  • http://www.burrisoptics.com/sites/default/files/minify/clientside_validation.min.js?oqczs4
File size of all javascript files combined
2.58MB
Javascript minifying
You can save 30.8KB (50% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.burrisoptics.com/sites/default/files/css/css_Di_UfB1ZIeGAxEFlM9MpL8nvyyK32z4S5spoTyd0rZE.css
  • http://www.burrisoptics.com/sites/default/files/css/css_eyFn6AN2tnDdPEev5ZLQ29CNyEFG-UIYTQ3X9GUeobM.css
  • http://www.burrisoptics.com/sites/default/files/css/css_o2g4W7s7UMT7Q-LEgqvOhmbCc8vOaZZRz9wUYwEaKr8.css
  • http://www.burrisoptics.com/sites/default/files/css/css_qkCDXfsTAC00uG-FUxaFVajhUE3NdmkApscc2M0Ij9s.css
File size of all css files combined
1.07MB
CSS minifying
You can save 293B (62% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
187.81KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
119
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://display.ugc.bazaarvoice.com/.. /bvapi.js10 minutes
https://syndication.twitter.com/settings10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-PQMP2X15 minutes
https://connect.facebook.net/en_US/sdk.js20 minutes
https://apis.google.com/js/platform.js30 minutes
https://maps.googleapis.com/maps/api/js?libraries=places30 minutes
https://platform.twitter.com/widgets.js30 minutes
https://px.owneriq.net/stas/s/9iihla.js93.4 minutes
https://js-agent.newrelic.com/nr-1071.min.js2 hours
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
3.73MB
Image optimisation
You can save 2.2MB (72% compression) by optimising the images below:

 Links

We found a total of 212 different links.
Internal links: 196
External links: 16

External links:

Internal links:

Link text (anchor) Link strength

 Website security

IP
192.237.142.203
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H2 : Search form, ( 0px from top )
  • H2 : Search form, ( 0px from top )
  • H3 : Featured Products, ( 506px from top )

 Typos

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